Target Completion: May, 2024
Client: Essex Apartment Homes
Technologies used: Sketchbook and pencil, FIGMA, Photoshop, MS Office
Essex Apartment Homes desired a reimagined home page to promote available apartments.
Early Wireframe of the Apply Now Feature
While the “Apply Now” feature is very important, we discovered that there was a greater opportunity to improve the “Schedule a Tour” feature.
6 Personas were developed. Our key persona is 34 years old with an income of $160K.
Current desktop and mobile experience the “Schedule a Tour” feature.
Draft wireframes for user testing
After user testing we developed choices for the time and date display.
High fidelity mockups for Home Page in progress.
